About
About Us
Davy Jones Lockers was born May 1st 2024. Inspired by the city of Seattle and my Caribbean ancestors who fought for freedom on the open seas, my brand reflects the rebellious, adventurous spirit of pirates. Davy Jones' Locker is said to be the final resting place of lost treasures — and that’s how I see my clothing: as treasures meant for fashion enthusiasts and adventurers alike. Our designs are crafted for those who seek more than the ordinary, pieces you can safeguard in your locker or closet to wear on land, in the skies, or on treacherous seas.
Our Mission & Values
At Davy Jones Lockers, our mission is to create groundbreaking fashion with unique qualities that speak to culture, history, and individuality. From our dynamic graphic pieces to our minimalist designs, everything we create carries meaning. We believe in culture, clothing, and community — crafting items you can wear to an art gallery, a club, or even a protest. Unity and standing together are core values that drive us forward.
Our Target Audience
Our clothing is for those who want to stand out while staying comfortable. It's for people who believe what they wear should carry meaning and reflect craftsmanship. From hearing Jessie Reyez exclaim, "Ooooh, this is nice! Quality!" about one of our unreleased shirts to customers marveling at the softness and warmth of our hoodies — we love the feedback we get. Our audience values more than just the surface; they value quality, artistry, and the statement their wardrobe makes.
What Sets Us Apart
Our products stand out for several reasons. Our designs, created from scratch, tell stories — whether it's through bold graphics or our minimalistic yet iconic logo. We use unique materials like glow-in-the-dark fabrics, brick vinyl, and reflective designs. We also use advanced printing methods like DTF, which ensures durability without compromising comfort or flexibility. Every piece is created with the highest attention to detail, from screen printing to embroidery, ensuring your clothing is as bold as it is durable.
Behind the Scenes
Our creative process varies. Sometimes inspiration strikes from a movie, music, or historical event, and I’ll sit down in Photoshop to create a digital art piece from scratch. Other times, I’ll start with a sample of high-quality material or style and refine it until it becomes something I’m proud to put out into the world. I love getting feedback from the streets of Seattle, incorporating the culture and community into every design before it hits the store.
Personal Touch
I’ve always been a creator, whether it’s music, movie scripts, children’s books, or digital art. But fashion? That surprised me. It’s become the perfect outlet for my creativity — from doing my own photoshoots to building the stories behind each design. It feels like I’ve found my place in the world of fashion, much like Luffy in *One Piece* with his crew. Each part of the process connects — I have my “ship,” my crew of creative collaborators, and together we’re chasing after the treasure: creating clothing that stands out and represents freedom and individuality.
Visual Storytelling
Our photoshoots are as dynamic as our clothing. We don’t stick to simple backdrops; instead, we bring the city of Seattle to life — from hidden graffiti spots in Sodo to shooting in the middle of I-5. Even when indoors, we aim to transport you to another world. Stay tuned for our winter indoor shoots during Seattle’s rainy season!
Call to Action
So, come aboard and join the crew! Explore the depths of Seattle fashion and plunder the treasures of Davy Jones Lockers. Follow us on TikTok and Instagram @Davyjoneslockersofficial, and don’t forget to join our mailing list to be the first to know about our new releases, deals, and behind-the-scenes stories.